you Might be here BEcause
• You’re not making enough money, even though you’re drowning in work.
• You’re not bringing in enough clients and the ones you do have aren’t sticking around.
• You need help transitioning into a leadership role so you can manage your staff effectively.
If any (or all) of those sound like you, you’re not alone. These are some of the most common issues faced by studio owners, whether they’re just starting out or have several years – and several locations – under their belt. The good news is, I can get you on the right track quickly.
Your expert guide for the instructor-turned-entrepreneur adventure.
With a unique background in both fitness and business, I understand the specific challenges of going from instructor to entrepreneur. Having been a long-time yoga practitioner, 500 hour certified instructor, former studio director and MINDBODY University core faculty member, I live and breathe fitness – just like you.
I bring over 20 years experience in business consulting, marketing, sales, customer service, as well as a sought after global instructor, MINDBODY University presenter and director, and MINDBODY partner advisor to our work together. Whether you have a small boutique studio business or a multi location franchise or anything in between, I’ve worked with owners at every level.
An expert in both business and fitnesS
As a MINDBODY-certified Business Consultant, I’ve helped over 5,000 people from around the world make the leap from instructor to business owner.
8 years as a full-time MINDBODY business consultant
10 years as a yoga instructor
20 years in sales and marketing
5 years as core faculty and educator at MINDBODY University (MBU)
3 years as a product advisor to MINDBODY partner company CEO/founders
My all-encompassing background allows me to understand your unique challenges and goals as a studio owner. Using proven methods, I can give you an exact roadmap to success so you can avoid common pitfalls that may threaten your business.
Unofficial life coach,therapist, cheerleader, and confidante.
You got into this business because you’re passionate about what you do. I completely understand – I did, too. If we do this right, it’s just as much an emotional journey as it is a business venture.
I believe that for you to evolve as an entrepreneur (and as a person!), you need to take some time for honest self-reflection. Only by exploring who you are, what you want, and why, can you build a truly authentic and meaningful business and life.
I love that my clients see me as so much more than a business consultant because of the emotional support that I provide.
Work With ME
Profitable Studio method
Completely transform your business with this DIY program in 90 days, guaranteed.
You’ll have access to a huge collection of invaluable resources that I’ve accumulated over 20 years of experience. It’s everything you need to change your business and your life.
A Taste of what’s included:
Over 40 eye-opening videos packed with best practices for client retention, streamlining pricing, improved marketing, sales strategies and staff management tips.
Simple and easy to follow worksheets that assist you with measuring your current client retention and re pricing your services for commitment.
Email templates, comprehensive marketing calendar, and a library packed full of visual examples to help you create processes that streamline and automate your business
Sales scripts guaranteed to sell memberships and packages to new clients
And so much more…
stop stressing out and start building your dream business
Don’t Take My Word For it
"In 2015, Nicole came to Dailey Method headquarters in Marin County and presented best practices in marketing and sales to my group of 60+ franchisees. It was an eye opening experience, from the information she provided, the best practice strategies she recommended, as well as her ability to break things down to make them accessible for everyone, whether they were brand new owners or had been open for 10 years. So much so, we invited her back in 2016! Over 45 Dailey Method owners have worked with Nicole privately, and we all agree that Nicole is an incredible asset to help anyone gain a deeper understanding on the best ways to grow their business.”
The Dailey Method, Fairfax, CA (60+ locations worldwide)
"My business just keeps growing and becoming more successful the more I focus on retention. It makes complete sense, cultivating long-term relationships and creating a strategy for new clients has been a critical piece to our success...and I have to say that changing our pricing to a membership model was KEY! This pricing supports retention and has upheld the business through some considerable ups and downs over the last year. Thank you for your invaluable consultation on these strategies - I would do anything you told me to!”
Align Ballet Method, Los Angeles, CA (7 locations)
"I don't know what I would have done without Nicole in the early stages of my business. Working with her took me from a place of guesswork and anxiety to using tried and true systems and measuring data to achieve concrete results. I've since gone from 1 to 5 locations and she's still my go-to person for advice on sales, marketing and best practices. Working with Nicole is my #1 piece of advice for studio owners looking to get a handle on their business or increase their sales!"
Andrea Isabelle Lucas
Barre & Soul, Boston, MA (4 locations)
“Nicole was my go to when I launched unplug meditation! After attending her presentations at MINDBODY University, New York, I knew immediately I wanted to work with her. Over the last 5 years, Nicole has provided invaluable business advice, support, and strategies that have made a big impact on studio sales. She has successfully trained my sales team, front desk and management. I can’t recommend her enough!”
Suze Yalof Schwartz
Unplug, Los Angeles, CA (2 locations)
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